YouTube is the second most visited website in the world. And it’s far and away the most popular platform amongst Gen Z. And yet, most churches are completely absent from this platform. Thankfully, there’s a solution. Frankly, it’s been right in front of my face this whole time and I’ve been missing it. So in this video, I’ll reveal to you the absolute best YouTube strategy for churches that you can start implementing right away.
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What's In This Session?
- YouTube is the second most visited website in the world. (1:41)
- 500 000+ searches are made on YouTube every month on how to study the bible. Churches are not stepping up with YouTube videos. (1:50)
- One study suggests 75% of kids want to be YouTubers (4:40)
95% of Gen Z use YouTube, 50% say they can't live without it, and 75% say they use it every day. (6:59) - Churches should be empowering young people to create YouTube content. (8:12)
- 56% of Gen Z want to see Vlogs--document what your church is doing. ()
- Search popular YouTubers to find ideas for video content. (12:58)
- So much of what makes student ministry "sticky" has to do with autonomy and empowerment. (14:06)
Show Notes & Resources Mentioned:
