Description

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.

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What's In This Session?

• Without attention, it doesn’t matter what message you’re sharing (0:55)
• American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)
• Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)
• Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)
• Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)
• Best way to get attention is to go where the attention is already being given (5:27)

Show Notes & Resources Mentioned

• American Marketing Association research
• Canadian Attention Span research
• What Happens In 1 Second On The Internet | Ep. #011
• Pro Church Tools
• Pro Church Tools on Facebook
• Pro Church Tools on YouTube
• Brady Shearer on Instagram
• Brady Shearer on Twitter
• Alex Mills on Instagram

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/valuable-commodity-church-can-possess-ep-012//.