Today, you’re going to learn The Ultimate 7-Day Social Media Calendar For Churches. This is the same framework that hundreds of churches around the world are beginning to embrace - and they’re seeing their engagement skyrocket because of it. So buckle up, because by the end of this video, you and your church will have a complete social media posting strategy for every single day of the week.
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What's In This Session?
- 7 out of every 10 Americans adults is active on Facebook (Pew Research) (1:06)
- Millennials and Gen X spend ~7 hours on social each week (Nielsen) (1:12)
- The second largest demographic on Facebook is people ages 55+ (Statista) (1:23)
- Boomers spend about ~4 hours on social each week overall (Nielsen) (1:29)
- Compare social media to traditional media for a moment. Now, these costs will vary per region, but on average an outreach tool like a billboard will cost about ~$3,000/month. Circulating radio ads will set you back about ~$5,000/month. And if you want to do regional television and run a single thirty second ad just once a day you're looking at north of ~$7,500/month (2:10)
- This is what makes social media so amazing. Not only is the barrier to entry zero - but even spending just couple hundred bucks a month on your social efforts can actually outpace anything you could do with traditional media that costs 10X-20X more money. (4:24)
- THE 3 RULES FOR UNDERSTANDING HOW SOCIAL MEDIA WORKS
- Rule #1: Attention is all that matters on social media (4:28)
- Rule #2: Stop The Scroll (5:01)
- Rule #3: Repeat Equals Defeat (5:14)
- The “1-in-5 Rule” (6:51)
- Day #1: The Countdown (7:38)
- Day #2: The Bible Reading (11:34)
- Day #3: The Question (16:00)
- Day #4: The List (18:29)
- Day #5: The Engagement Booster (21:35)
- Day #6: The Church Invitation (25:52)
- Day #7: The Sunday Story (28:38)
- Question: Is repeating this over and over contrary to repeat equals defeat? (29:30)
- Question: How do you create these? (30:05)
- Social program promo (32:18)
Show Notes & Resources Mentioned:
