Episode: March 4, 2026

In this episode of the CMO Intel podcast, hosts Reese and Mark explore the emerging trend of AI Search Optimization (ASO) and its implications for Chief Marketing Officers. Capxel's development of ASO represents a significant shift in digital marketing, necessitating a strategic pivot from traditional SEO to optimizing for AI-driven recommendations. Mark emphasizes the importance of integrating ASO into core marketing strategies to maintain brand visibility in an AI-dominated landscape. Reese highlights the visibility crisis many brands face due to a lack of awareness and implementation of ASO strategies, as evidenced by SOCi's 2026 Local Visibility Index.

The discussion delves into Capxel's ASO framework, which structures content for AI systems to discover and cite, marking a new layer of digital infrastructure akin to the early days of SEO. The conversation also touches on the critical role of analytics in tracking AI behavior and adjusting strategies in real-time to stay competitive.

Shifting focus, Reese and Mark discuss recent investment activities around Grand Canyon Education and Zeta Global. They highlight how these companies effectively leverage digital marketing and data-driven technologies to enhance their marketing strategies. Grand Canyon Education's integration of digital channels in higher education and Zeta Global's use of big data for customer lifecycle management serve as examples of the power of digital transformation. The hosts underscore the importance of CMOs staying informed about market trends, insider activities, and analyst ratings to adapt strategies and maintain a competitive edge in a rapidly evolving digital landscape.