In this episode of Digital Marketing Today, we delve into innovative strategies and techniques to boost your digital marketing efforts during slower business periods, such as January. Our guest, Ben Herbert from LANDE, shares insights on optimizing your website for improved SEO, emphasizing the critical role of backlinks and organic strategies to enhance search visibility.
Email marketing remains a powerful tool in the digital marketer's arsenal. The episode discusses the need for creating personalized and engaging email campaigns to effectively reach and resonate with your audience.
Our discussion highlights the potential of video content on social media platforms. As user attention becomes increasingly fragmented, leveraging video can captivate your audience and improve engagement.
We explore the value of budgeting for digital ads on platforms like Google and Meta, which can significantly boost your marketing returns. Strategic ad placements and careful spending are essential to maximizing your campaign's impact.
The episode introduces the RAISING department from Making Science Group, a groundbreaking initiative that harnesses AI to transform digital marketing. Their tools, 'ad-machina' and Gauss AI, enable real-time personalization and predictive strategies, thereby enhancing conversion rates and optimizing media spending.
Moreover, Trust Generative AI is streamlining content production, ensuring quality and compliance through automation—a testament to the technology's pivotal role in modern marketing.
The podcast also underscores the importance of incorporating technical SEO within web development. By applying proper coding practices and utilizing structured data, developers can enhance site visibility and user experience, which are crucial for better search rankings.
Finally, we stress the necessity of staying updated with SEO trends and integrating AI and machine learning into your strategies. These efforts ensure that marketers can meet evolving demands and maintain robust organic search performance.
Join us as we explore how marketers can embrace technological advances to sustain growth in a competitive digital landscape. Listen in for a comprehensive look at strategies that can drive your digital marketing forward, even during the quieter times of the year.
```Jump-start your digital marketing during January’s slow period
Making Science lance RAISING, son nouveau département technologique IA pour dynamiser les stratégies marketing
Understanding SEO for Web Developers in 2025
