Digital Marketing Today Podcast DescriptionPodcast Episode Description: Navigating New Frontiers in Digital Marketing
Welcome to the latest episode of Digital Marketing Today, where we explore groundbreaking innovations and strategic partnerships that are shaping the future of digital marketing. Dive into an in-depth discussion with our experts on the following key topics:
- Azeridne and Captify's Novel Venture: Learn about their efforts to pioneer cookieless audience targeting. Discover how this collaboration will boost privacy-compliant advertising solutions, with a specific focus on adapting to GDPR in the French and Italian markets, across an audience network of over 500 million users monthly.
- Introducing AKOOL's Interactive Marketing Tools: Get a closer look at cutting-edge technologies such as the Web-Based Real-Time Face Swap and the Advanced Streaming Avatar. These innovations are set to transform customer interaction and personalization in retail and entertainment.
- IAB Australia's 2023 Digital Market Overview: Review the significant growth in digital video advertising, with investments hitting $3.78 billion. Explore the strategic pivot towards multi-screen advertising campaigns that offer diverse and engaging content delivery.
- Pivotus and Scope3 Collaboration: Understand how their partnership aims to revolutionize digital advertising through sustainability. Learn how Pivotus is leveraging Scope3's Media Reporting tool to create eco-friendly marketing campaigns with reduced carbon emissions.
Each segment provides crucial insights into the evolving digital marketing landscape, focusing on privacy, engagement, strategic planning, and sustainability. Join us on Digital Marketing Today to stay updated on how these innovations and collaborations are redefining industry norms and offering new opportunities for marketers around the world.
Links:
Azerion and Captify forge new partnership to accelerate the power of Search Intelligence in France and Italy
AKOOL Unveils Revolutionary Web-Based Real-Time Face Swap and Advanced Streaming Avatar Features
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Pivotus becomes first Australian independent media agency to partner with Scope3
Gaming creates optimal opportunity for brands to engage Gen Alpha
