Description

Welcome to Digital Marketing Today

Episode Topic: Latest Innovations and Strategic Uses in Digital Marketing

Join us in this insightful episode of Digital Marketing Today, where we explore cutting-edge strategies and innovative technologies reshaping the landscape of digital marketing. Learn from the industry's frontrunners on how they are utilizing these advancements to stay ahead in the competitive market.

Highlights of This Episode:

• Viant and Connected TV: Discover how Viant is pioneering with over 40% of their Q4 spending directed towards Connected TV, utilizing Household ID technology and Direct Access to optimize ad targeting and increase revenue by 18%.
• Meta's AI Advancements: Delve into Meta Platforms' recent innovations in artificial intelligence with their new language model, Llama. Understand how AI is making digital interactions and advertising more engaging, contributing significantly to their advertising revenue.
• Google's Privacy Focus: Learn about Google's ongoing 'Privacy Sandbox' project aimed at enhancing user privacy without compromising on ad effectiveness, highlighting the industry's shift towards more privacy-conscious practices.

This episode is a must-listen for marketers seeking to grasp the dynamics of the digital marketing world, where technological adaptability and strategic innovation are key to consumer engagement and business success.

Tune in to Digital Marketing Today for this and more, and stay updated on the latest trends and innovations reshaping digital marketing.

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