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Welcome to Digital Marketing Today

In our latest episode, we delve deep into the evolving world of digital marketing, focusing on the latest advancements and trends that are reshaping the industry.

Highlights from this episode include:

• Shirofune's Expansion: At the IAB Australia AdTech & Ops Summit 2023, Shirofune announced its entry into the Australian market, bringing their AI-driven tools for advertising automation and analytics. Already dominating with a 91% market share in Japan, their expansion highlights the global trend towards automation and AI in digital advertising. Key platforms discussed include Amazon Ads and Google Analytics 4 on Shopify.
• Technological Advancements in AdTech: We explore the use of DSPs (Demand Side Platforms), SSPs (Supply Side Platforms), DMPs (Data Management Platforms), and CDPs (Customer Data Platforms). These technologies enhance targeting accuracy and facilitate real-time bidding, thereby improving ad relevance and return on investment. The segment also discusses the growth of programmatic advertising amidst rising concerns over data privacy and the need for transparency to mitigate ad fraud.
• Innovations by Swim Creative: Highlighted was an augmented reality experience introduced by Swim Creative during Grandma's Marathon weekend. This innovation links digital engagement with local business patronage, showcasing cutting-edge experiential marketing tactics in the digital space.
• WPP and IBM's Strategic Partnership: We analyze the collaboration between WPP and IBM in launching WPP Open for B2B. This partnership maximizes IBM’s AI and data analytics capabilities to fine-tune B2B marketing strategies, enhancing the personalization and efficacy of identifying and engaging key buying groups across various sectors.

These discussions underscore the rapid evolution of digital marketing tools and strategies and emphasize their critical role in developing effective, efficient, and engaging marketing campaigns across different sectors. Tune in to Digital Marketing Today to stay updated with the latest news and innovative trends in digital marketing.

Shirofune to Share Insights on AdTech and Automation at IAB Australia AdTech & Ops Summit 2024
The Evolving Landscape of AdTech Services
Swim Creative Unveils Augmented Reality Experience for Grandma’s Marathon
WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI