Digital Marketing Today Welcome to Digital Marketing Today
Episode Description:
This episode of Digital Marketing Today delves into the latest news and insights surrounding digital marketing techniques and innovations. Our discussions unveil the current landscape and future implications of diverse topics including SEO, influencer marketing, and Google's Privacy Sandbox initiative.
Key Highlights:
- Influencer Marketing Growth and Ethics: Examine the rise of influencer marketing and the ethical issues it breeds, such as undisclosed sponsorships and pay inequities among minority influencers. Explore how these practices affect both brands and consumers in the digital marketplace.
- Local Digital Marketing Success: Discover how the Dalles Area Chamber of Commerce employs a blend of traditional and digital marketing to amplify local tourism and engagement, showcasing the effectiveness of data-driven advertising.
- Google Privacy Sandbox: Discuss Google’s latest ad technology, the Privacy Sandbox, which seeks to balance personalized ad experiences with user privacy fears through innovative API solutions, while also pondering potential market monopolization concerns.
Join us as we navigate the evolving complexities and the integral role ethical considerations play in the realm of digital marketing. Each episode helps marketers understand impactful strategies and latest trends that can be leveraged for more effective and conscientious digital advertising campaigns.
Links:
The $21 billion influencer industry has gone completely off the rails
Chamber of Commerce unveils successes from tourism marketing
The Role Of Google's Privacy Sandbox In The Future Of Targeted Ads
