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Digital Marketing Today dives into the pulsating core of digital advertising's future. In our latest instalment, we shed light on Crimtan's pioneering approach to programmatic advertising. Paul Goad, CEO of Crimtan, unveils how owning their technology stack leads to cost savings, optimized ad spend, and reduced waste in ad budgets.
This episode also features a crucial discussion on how Crimtan's emphasis on data-informed customer loyalty strategies is gaining attention. With a spotlight on using first-party data, the firm addresses the online privacy concerns of 75% of consumers, all the while innovating multi-channel campaigns essential for the blended retail environment of today.
Further, we delve into Crimtan's eco-friendly practices that speak volumes of digital advertising's potential to reduce carbon emissions. Listeners will gain insights into how these strategies not only boost campaign efficacy but also build brand loyalty through improved ROI from smarter budget allocations and high-quality media placements.
The conversation takes a turn towards the advent of generative AI, with key statistics from Salesforce indicating its rapid adoption by marketers. The episode discusses the incredible opportunities this technology presents along with the challenges it brings—brand coherence, data integrity, and ethical implications.
Marketers are encouraged to develop new skills, ensuring they stay ahead in this tech-evolving sector, placing a premium on data governance and security. This includes fostering collaborative efforts between marketing and privacy teams to stay agile in a tech-led marketing ecosystem.
CEO Reveals Secrets To Efficiency In Advertising
Generative AI can save marketers 5 hours weekly, as research finds productivity gains for the future
