Welcome to another exciting segment of the Digital Marketing Today podcast! In this episode, we delve into the groundbreaking innovations in digital marketing tailored specifically for the hospitality industry.
Discover how Sojern is revolutionizing the way hoteliers engage with their guests through an innovative, AI-driven email marketing service. This fully managed solution is designed to simplify the complicated process of email campaigns while reducing the dependency on Online Travel Agencies (OTAs). By integrating with a hotel's property management system, Sojern's service utilizes a pay-for-performance pricing model, which minimizes upfront costs and maximizes return on investment (ROI).
As we look towards the future, such innovations are anticipated to possibly shift the dominant distribution channels towards direct digital methods by 2030. This effectively capitalizes on repeat customers, known to drive higher revenue.
We also explore the transformative potential of advanced digital marketing strategies through the partnership between ONAR's agency, Storia, and sbe's Disruptive Restaurant Group. Through the ingenious use of AI, coupled with a strategic mix of paid advertising and SEO techniques, this collaboration looks set to boost brand visibility, drive website traffic, and ultimately increase bookings.
The emphasis on enhancing local SEO rankings and employing performance-based strategies underlines the critical importance of tangible results and immediate business impact in today's fast-paced digital landscape.
Overall, these initiatives are reflective of a significant trend towards embracing AI and data-driven marketing strategies within the hospitality sector. By emphasizing personalized, cost-effective solutions, the industry is poised to meet the evolving demands of modern consumers more effectively than ever before.
Join us as we continue to explore these fascinating developments and what they mean for the future of digital marketing in the hospitality industry!
Sojern Introduces Fully Managed Email Campaigns--Hoteliers Pay for Performance
ONAR's Storia Fuels sbe's Disruptive Restaurant Group's Online Growth, Accelerating the Global Hospitality Titan's Dominance
