Description

Podcast Episode: The Perion-Experian Innovation in Digital Marketing

Welcome to another episode of Digital Marketing Today, where we keep you updated on the latest trends and innovations in digital marketing. In this episode, we dive into the exciting new partnership between Perion Network Ltd. and Experian, a collaboration that could change the way digital marketers target and personalize their advertising campaigns.

Revolutionizing Digital Marketing with Identity Graphs

Both Perion and Experian have joined forces to introduce Experian’s identity graph into Perion's cutting-edge digital marketing toolkit. This integration enhances the ability of marketers to perform cross-device and cross-channel targeting with a heightened respect for privacy. Using various consumer identifiers, such as IP addresses and digital cookies, the identity graph facilitates a smoother and more efficient targeting process while maintaining stringent privacy standards.

Empowering Advertisers with Advanced Technology

1. Improved Precision in Targeting: Experian contributes privacy-conscious digital identifiers to Perion’s portfolio, enhancing the precision of advertising campaigns and enabling more personalized consumer interactions.
2. Broadened Ad Exposure: This collaboration promises enhanced ad display capabilities over multiple platforms, including innovations in Connected TV advertising.
3. Enhanced Campaign Performance: The integration helps in achieving better match rates, which potentially increases overall campaign effectiveness.
4. Machine Learning Optimization: SORT®, Perion’s AI-driven audience segmentation platform, together with Experian's technology, assists advertisers in predicting and engaging the most receptive audiences with greater accuracy.

Looking Towards a Privacy-focused Future

The Perion-Experian partnership symbolizes a shift towards more integrated, user-centric, and privacy-aware marketing strategies. This trend is essential as we move into a future where advertising is not just interconnected but also more finely attuned to consumers' journeys across devices and platforms, potentially leading to higher conversion rates and minimized ad wastage.

We encourage all digital marketing professionals and enthusiasts to keep an eye on these developments as they will likely influence both strategies and user experiences in profound ways within the digital advertising landscape.

Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution
Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution