In the latest episode of Digital Marketing Today, we dive into the cutting-edge advancements from two industry giants, LivePerson and LiveRamp. Join us as we explore how these companies are reshaping the landscape of digital marketing through groundbreaking technologies.
Our discussion kicks off with LivePerson, which has recently been celebrated in the G2's Fall 2024 Grid reports. Achieving high marks across several crucial categories such as Customer Self-Service, Conversational Marketing, Chatbots, Bot Platforms, and Live Chat, LivePerson exemplifies excellence in AI-driven solutions. These tools are designed not only to facilitate dynamic, digital-first customer conversations, but also to seamlessly integrate within existing systems, making real-time, personalized interactions both effective and straightforward.
Next, we shift our focus to LiveRamp, which has introduced innovative AI connections in its network, a game-changer in the realm of data collaboration and marketing. This initiative spearheads the practical application of AI to foster data utilization like never before. Thanks to strategic partnerships with entities like Perplexity and Chalice, LiveRamp is set to transform ad targeting by enhancing precision and efficiency. This development represents a significant leap towards optimizing data-driven strategies, thus enabling marketers to more effectively understand, engage, and influence their target audiences.
As LivePerson and LiveRamp set new standards in customer engagement and data utilization, we examine how these benchmarks are driving forward the digital marketing industry. Don't miss out on this insightful discussion that covers the latest news about digital marketing techniques and innovations.
Tune into Digital Marketing Today to stay ahead in the ever-evolving world of digital marketing!
G2 names LivePerson a Leader across multiple Fall 2024 Grid® reports for digital-first customer conversations
LiveRamp Brings Artificial Intelligence-Powered Marketing to LiveRamp’s Network, Unlocking More Ways for Customers to Drive Value
LiveRamp Brings Artificial Intelligence-Powered Marketing to LiveRamp’s Network, Unlocking More Ways for Customers to Drive Value
