Episode Title: Reigniting Ecommerce Growth Post-Pandemic: Insights From Ashleigh Shapiro
In this enlightening episode of Digital Marketing Today, join our host as we sit down with Ashleigh Shapiro, the Senior Director of Growth at Code3, who shares her expert insights on how ecommerce brands can bounce back and achieve steady growth following the pandemic's transformative impact on digital consumer behaviors.
Recorded live during a pivotal event in Austin, Texas, Shapiro dives into the tactical shifts necessary for brands grappling with post-pandemic market dynamics. She details the transition from an era of explosive online consumer activity and the subsequent normalization, highlighting the strategic imperatives for counting not just on demand capture but critically on demand generation.
Central to the discussion is the powerful use of Amazon’s Demand Side Platform (DSP), which Shapiro’s team utilized to refine their media mix and enhance creative messaging strategies. Through a meticulously data-driven approach facilitated by Amazon Marketing Cloud, the team recalibrated their efforts - shifting from an excessive focus on demand capture to sparking new consumer interest and engaging potential customers earlier in their purchase journey.
The episode showcases a successful case study where leveraging a holistic media approach and running targeted ad campaigns across the consumer buying cycle led to double-digit growth figures by the end of 2022, continuing its upward trajectory into 2023. Shapiro emphasizes the critical role of continually measured KPIs such as incremental reach and branded search rate in driving meaningful business outcomes.
Whether you're a digital marketing professional or a business owner looking to refresh your ecommerce strategy, this episode of Digital Marketing Today offers valuable insights into achieving sustainable growth through a balanced, integrated, and full-funnel marketing approach in an evolving retail landscape.
Don't miss this insightful exploration into modern digital marketing tactics—subscribe and tune into Digital Marketing Today for more expert analysis and the latest in innovative marketing strategies!
How Brands Can Successfully Navigate Ecommerce Growth
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