Welcome to Digital Marketing Today

In today's segment, we delve into the fascinating world of digital marketing innovations and techniques. Our journey begins with insights into how technology-led generation agencies are transforming the landscape of customer acquisition. Companies like Coinbound and Cognism take center stage as we explore their novel lead targeting tactics.

We then turn our attention to Amazon's bold strike into the streaming ad arena, integrating ads into their popular Prime Video service. Learn what Amazon's play for larger market share in the advertising realm signifies for both traditional TV giants and other streaming services.

As we navigate through the ever-evolving digital marketing domain, we bring to you an exclusive look at the HEARD 2024 event in Australia. Discover how this significant summit offers a wealth of knowledge and collaboration opportunities for audio industry professionals, keen on harnessing radio, podcasting, and streaming for pioneering advertising efforts.

Lastly, prepare to be enthralled by the power of artificial intelligence in advertising. We highlight how AI is redefining the game with tools like AdCreative.ai producing superior ad creatives, and Conversica using conversational AI to invigorate the lead engagement process. These technological marvels underscore the symbiosis of creativity and AI driving our field forward.

Tune in to Digital Marketing Today for your regular update on the dynamic interplay of technology and marketing strategies—an essential listen for professionals seeking to stay abreast of this rapid, tech-driven evolution.