Description

Welcome to "Digital Marketing Today"!

In our latest episode, we delve into groundbreaking strategies in digital marketing reshaping various industries. Join us as we uncover how company mergers, evolving technologies, and regulatory changes are influencing marketing landscapes.

What's in this episode?

• Eurostar's Digital First Initiative: Discover how the Eurostar Group's merger with Thalys and their subsequent 'Delta' digital transformation plan aims to revolutionize the passenger experience. We take a closer look at their overhaul of digital interfaces, such as websites and mobile apps, aimed at boosting conversion rates and app downloads, all while simplifying the journey from booking to boarding.
• Apple's Web Eraser: Learn about the controversy surrounding Apple's new tool that allows users to erase web content, including ads. We discuss the implications for digital marketers, the potential shift in online advertising efficiency, and the broader impacts on the advertising-based revenue model of the internet.
• Email Marketing Strategies: Delve into the intricacies of effective email marketing in the face of stringent laws like GDPR and the CAN SPAM Act. We explore best practices including ethical engagement, audience segmentation, content strategy, and the crucial role of mobile optimization in maintaining relevance and respect in customer communication.

This episode is essential for marketing professionals seeking to stay ahead in a rapidly evolving digital milieu. Tune in to learn how innovation and regulation continue to shape consumer expectations and marketing strategies.

Eurostar Group Aims for 30 Million Passengers by 2030 with Digital Strategy Boosted by Contentsquare
Publishers and advertisers demand that Apple's Tim Cook stop the rollout of an anticipated 'web eraser' tool over fears it'll hobble web advertising
The Do’s and Don’ts of Sending Mass Emails: Avoiding Common Pitfalls