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Welcome to Digital Marketing Today

Latest in Digital Marketing: AI Revolution

Episode Description:

Join us on Digital Marketing Today as we delve into the most recent cutting-edge digital marketing techniques and innovations. In this episode, we're talking about the rapidly evolving role of artificial intelligence in reshaping advertisement strategies and campaign management.

• Discover how Stagwell Group's new AI tool SmartAssets is set to transform ad creatives by tapping into performance data for unprecedented optimization.
• Listen to CEO Mark Penn discuss the practical implications of AI tools like the "private ChatGPT", offering clients personalized AI-driven insights in protected environments.
• Learn how PRofet is automating press release procedures, and gain insight into the use of AI for more effective focus group research.
• Explore the exciting collaboration between Microsoft and Typeface, where AI is used to interpret marketing goals for creating highly targeted campaign content.
• Get the latest economic perspectives from RBC Capital Markets on the burgeoning potential for digital ad companies, bolstered by the power of generative AI technologies.

From increasing operational efficiency to redefining product development cycles and delivering highly personalized user experiences, the advancements in AI are signaling a transformative future for the digital marketing landscape. Don't miss out on these insightful discussions about how your marketing strategies can benefit from the latest digital innovations.

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