Welcome to the Digital Marketing Today podcast, where we bring you up-to-the-minute news on digital marketing techniques and innovations. In this episode, we focus on two groundbreaking trends that are shaping the industry.
Dive into the functionalities of Grow by Peppr, a revolutionary platform that empowers small businesses, particularly independent restaurants. With Grow, businesses gain access to a range of advanced digital marketing tools. Previously exclusive to large corporate chains, these tools include:
The platform is tailored to allow restaurateurs to focus on their core business while experts handle the complexities of digital marketing. This democratization symbolizes a shift towards accessible, 'plug-and-play' marketing solutions specifically designed for niche sectors.
We also explore Iowa State University's upcoming bachelor's programs in Digital Storytelling and Illustration, launching in August 2026. Addressing the growing demand for digital content creation and visual storytelling skills, these programs are geared towards roles like:
By bridging education and industry needs, the programs prepare students with the creative and technical expertise essential in today's digital marketing landscape.
Tune in as we highlight how these developments stress the importance of strategic adaptation in digital marketing. Whether through platforms like Grow or educational initiatives, staying ahead requires adapting to technological advances and evolving industry demands.
