Podcast Description: Digital Marketing Today
Welcome to the latest episode of Digital Marketing Today, where we dive deep into the cutting-edge developments reshaping the landscape of digital marketing. In this episode, we focus on the remarkable role of AI and automation technologies in driving efficiency and innovation within the industry.
Episode Highlights:
- Google's Vertex AI Innovation - Veo: Discover Google's latest breakthrough in digital advertising through Veo, an advanced tool from its Vertex AI platform capable of creating high-quality 1080p videos from mere text or image prompts. We explore how Veo is transforming visual content creation, ensuring brand consistency, and significantly boosting business revenues by up to 86%.
- Zeta Global's AI-powered Surge: Learn about the dramatic 108% increase in usage of Zeta Global's AI-powered marketing platform during the critical Cyber Five shopping period. This segment delves into the pivotal role of AI in managing dynamic digital campaigns that cater effectively to high-intent shoppers amidst shifting consumer behaviors.
- Introducing IAB Tech Lab's ACIF Validation API: Unpack the introduction of the Ad Creative ID Framework (ACIF) Validation API. This innovative tool is poised to streamline ad operations across TV and digital video platforms by automating the validation of creative IDs, setting a new standard in ad operations efficiency and collaboration among industry players.
This episode of Digital Marketing Today paints a comprehensive picture of the evolving digital marketing sector, emphasizing how AI and automation are not just enhancing campaign effectiveness but also ensuring adaptation to consumer trends and industry changes. Don't miss out on these insightful discussions that could redefine the future of your digital marketing strategies!
Links:
#google’s new generative #ai video model is now available
Zeta Global Reports 108% YoY Increase in Zeta Marketing Platform Usage During Start of Holiday Shopping Season
IAB Tech Lab Announces Public Comment Period for Ad Creative ID Framework (ACIF) Validation API
IAB Announces Legendary ALM Speaker Lineup Including Director Ron Howard, Filmmaker and Tech Founder Edward Norton, and Comedian and Podcast Host Hannah Berner
