Welcome to Digital Marketing Today
Welcome to the latest episode of Digital Marketing Today, brought to you by Digital University Today. Tune in as we explore the latest news and innovative developments in digital marketing techniques that are transforming customer experiences across various industries.
In This Episode:
- Bupa's Digital Transformation: Discover how Bupa is revolutionizing personalized customer services through a significant IT overhaul and employing Pegasystems' software. Learn about their dedication to customer-centricity which resulted in a 17% growth in customer engagement and nearly seven million digital interactions annually.
- DoubleVerify's DV Transparency Centre: Delve into the new initiative by DoubleVerify - the DV Transparency Centre - which is set to elevate the standards of digital advertising verification. We discuss how this initiative provides crucial education to advertisers and agencies, fostering a transparent, effective, and secure digital advertising environment.
- Amazon and Retail Media Advertising: Join us as we explore insights from the recent World News Media Congress, where Amazon highlighted its advancements in retail media advertising using first-party data and closed-loop attribution models. Learn how this strategy is benefiting not just advertisers but also providing new revenue opportunities for news publishers.
- Malaysia Airlines and Huawei: Closing the episode, we talk about the partnership between Malaysia Airlines and Huawei, focusing on how they employ advanced digital solutions to enhance customer experience - particularly targeting the Chinese market. This partnership showcases the innovative digital synergies being adopted in the aviation industry.
Don't miss this informative episode filled with cutting-edge insights and strategies that highlight the ongoing evolution and dynamic application of digital marketing across different sectors. Tune in to learn how these strategies are not just engaging customers but also driving substantial business growth.
Tune in now to 'Digital Marketing Today' and stay ahead in the rapidly evolving world of digital marketing. Available on your favorite podcast platform.
Links:
Bupa turns to data to provide personalised health services
DoubleVerify launches Transparency Centre to fuel industry education
Retail media’s impact on advertising: Insights from Amazon ads Nordics
Malaysia Airlines Teams Up with Huawei to Grow Outbound Travel Opportunities in China
