Welcome to Digital Marketing Today, your go-to source for the latest news and insights on cutting-edge digital marketing techniques and innovations. Our latest episode dives deep into the shifting landscape of digital marketing, focusing on progressive strategies in email marketing and the dynamic realm of social media.
In this episode, we explore the increasing importance of verified brand identities in email marketing as we approach 2025. Discover how industry leaders are adopting Verified Mark Certificates (VMCs) to tackle sophisticated phishing threats, enhance security, and boost consumer trust. Research from DigiCert reveals how these strategies positively influence engagement.
Special guest Ryan Burton from OddBalls shares real-world success stories, illustrating the tangible improvements in engagement rates when leveraging verified logos in emails.
Looking ahead to 2026, we delve into DoubleVerify's Global Insights report, highlighting social media's pivotal role in digital marketing. While platforms like YouTube, Facebook, and Instagram lead in engagement, understanding the generational divides is crucial for shaping effective ad targeting strategies.
The episode also examines the rising influence of micro-influencers and the surge in social commerce, particularly within the Asian markets.
In light of privacy updates from Apple and Google, our discussion covers the shift reported by DESelect towards prioritizing click-through rates over open rates. This evolution marks a transition to more conversion-focused email marketing strategies, complementing the burgeoning popularity of newsletters on platforms like Substack.
Finally, we highlight VWO’s expansion into a multilingual product experience, underscoring the move towards inclusivity in digital marketing. Offering tools in multiple languages not only enhances user engagement but also reinforces the necessity of localized content to foster customer loyalty and satisfaction.
Listen in to gain insights on how digital marketers can adapt to the rapidly evolving global market landscape.
Don't miss this enlightening discussion. Tune into Digital Marketing Today for the latest in digital marketing trends and strategies!
