Today I get to talk about one of my favourite subjects, email marketing!
But it's really a double hit combo of favourite subjects as I'm going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine!
In previous episodes I've talked about how email marketing helps you reach your audience and grow your brand but it can also significantly increase your profitability, specifically when you're running paid ads.
Which sounds absolutely wonderful and amazing, and it really is.
But what about just on its own: how profitable can your Klaviyo account be and how do you influence that and measure that?
We're going to need to look at the data!
Find the show notes and links mentioned in this episode at https://www.catherinelangman.com/episode-146/
