On today's episode, host Sheila Boysen-Rotelli discusses the importance of having a personal brand. She takes us through the SWOT exercise for assessing yourself and your career: Strengths, Weaknesses, Opportunities, and Threats.
Episode Highlights:
- A personal brand is a widely recognized perception of an individual based on their experience, expertise, actions, and achievements over time.
- Personal branding is the effort of presenting your personal brand to the world.
- Developing your personal brand is essential to your professional development.
- Finding a personal brand requires making space to tune into yourself and reflect.
- Get to know your strengths and weaknesses.
- Ask yourself what situations have brought out the best in you.
- Be aware of what your personal SWOTs are: Strengths, Weaknesses, Opportunities, and Threats.
- When assessing weaknesses, it's important to be as honest with yourself as possible.
- Threats are external factors that might be getting in your way.
- Sheila recommends creating a visual representation of SWOT for yourself.
- Sheila recommends asking a trusted friend or coworker to look at your SWOT analysis and give you their thoughts.
3 Key Points:
- In today's world, people are overfocused on their personal branding and not enough on their personal brand.
- When crafting a personal brand, it is important to create space to self reflect and ask yourself hard questions.
- SWOT will help you get a comprehensive view of what you already have going for you in your career, and what you need to work on.
Tweetable Quotes:
- "A personal brand revolves around what other people say about you; your personal branding revolves around what you say about yourself." - Sheila Boysen-Rotelli
- "For every weakness, think about a way in which you could overcome it." - Sheila Boysen-Rotelli
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