Host Sheila Boysen-Rotelli is teaching you how to write a fantastic professional bio that will make future employers want to meet you. It may seem like a daunting task, but as long as you stay authentic and professional, you will do great!
Episode Highlights:
- It seems like when you finally sit down to write this bio, writer's block stops you from putting anything on paper
- People waste hours before surrendering to their writer's block and giving up for the day
- So often, negative self talk comes up during this process, but there are ways to get through that
- Know that there is no one right way to do this and you are not doing it wrong, but you could be doing it better
- You don't need to be everything to everyone, rather, determine the ideal audience for your bio
- Stop comparing your bio to others in a negative fashion or you will sabotage yourself
- Bios are about more than just listing your professional achievements
- Let go of the hope that your bio is going to appeal to everyone; it's unrealistic
- Use your bio as a digital introduction that can grab people's attention when you use it as a branding and marketing tool
- There are a few things that you absolutely must focus on in order to write a great bio
- Choose the tone of your bio based on the platform that you are sharing it on
- Start writing your bio for one platform, then tweak that in whatever fashion you need for other platforms
- Get started with your name, your job title, and your responsibilities - the things that you need someone to know about you
- There's nothing wrong with bragging in moderation as it establishes credibility and helps you stand out from others in your industry
- Clearly differentiate between job responsibilities and achievements when making your bio
- Bring in some of your personality by sharing a little bit about your interests outside of work and who you really are
- In certain circumstances, it might behoove you to add a call-to-action at the end of your bio
3 Key Points:
- When writing your professional bio, it's important to find a balance between being authentic and professional.
- Avoid writing a bio that is going to be everything to everyone or you risk coming across as scattered and making it difficult to know what your goals are.
- Writing in first-person can help make a bio more casual which makes it easier for others to connect with you.
Tweetable Quotes:
- "We want to showcase ourselves as being incredible, accomplished, and a likable expert in the industry that we work in." - Sheila Boysen-Rotelli
- "Most likely, you're not doing it wrong. It's just that with some tweaking and a little bit of help, you could be doing it better." - Sheila Boysen-Rotelli
- "Now we have access to everyone's social media bios and their online resumes and their LinkedIn, so I think that comparison trap creeps in a little bit more easily and a little bit more often." - Sheila Boysen-Rotelli
Resources Mentioned:
