Profitable Marketing with Ross McDaniel
Discover the power of the Profit First system as we discuss with our guest, growth strategist Ross McDaniel. With a decade of experience in helping brands excel, Ross presents his four key principles to help home services businesses thrive: visibility, competency, social proof, and referral. Ross isn’t just a growth strategist; he’s spent a decade helping brands excel and grow. Passionate about community development, he’s the brains behind Fencepost and the Local Growth Formula. These resources are all about connecting first-rate home service businesses with awesome potential customers. According to Ross, all it takes is four simple ingredients for any local business to witness predictable, profitable growth. His mission? Quite simple – to help local businesses flourish and, in the process, develop thriving communities.
In this episode, you will learn the following:
●The importance of targeting the correct audience in marketing efforts.
● Approach to aligning marketing strategies with customer needs and desires.
● Smart reinvestment strategies in your business to foster growth and financial health.
●The four principles: visibility, competency, social proof, and referral, and how they contribute to a business's success.
● Operational strategies like efficient call handling and the potential benefits of hiring a receptionist.
Links:
https://www.fencepost.co/assessment
Hi, I'm the Profit Answer Man Rocky Lalvani!
I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz
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This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at
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Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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