[02:51] Why Bond is so committed to teaching people his father’s winning way of marketing and copywriting...
[06:17] What excites Bond when it comes to his work...
[07:47] Did Gary Halbert see the internet coming or did he simply adapt his approach to dominate it?
[10:55] The difference between testing and tinkering...
[14:01] Why _ _ _ _ _ and _ _ _ _ _ are more important than flashy or provocative subject lines...
[14:49] Why it’s important to walk in your reader’s shoes....
[17:52] Why Bond is fascinated with questions such as "what's your favorite time of day?"...
[21:45] the important connection between reactions and patterns...
[27:18] We don’t spend enough time figuring out what really drives people...
[31:33] Find out how people are lazy with their marketing...
[34:01] Bond doesn’t want everybody everywhere to be awesome copywriters. What’s the fun of that?
[34:53] Why you can’t be good at everything and if you think you are -- you're full of bull...
[36:33] What people really want and the 'hand cream' tale...
[43:32] You must become a student of conversations...
[51:55] The name you need to know to get membership in Bond’s Facebook group!
