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Episode Highlights:

[01:08] How John went from offline marketing to online marketing and built his success.

[04:39] Why John thinks TV as a platform is a major opportunity for marketing. New Speaker:

[11:57] Facebook and other social apps see your attention as their money.

[12:21] It's important to recognize our Pavlovic addiction to that digital ping on our phones..

[15:32] We use social media and not the other way around.

[16:38] We now find ourselves struggling even as marketers to avoid being sucked into a content consumption loop.

[17:50] It's not easy to fight the vortex of social media and its time sucking power.

[19:57] Are we too busy recording the moment to actually live in it?

[23:08] Education is not about the content as much as it is about the teachers.

[31:59] Education based on processes is obsolete. The jobs that will make you money are not following regimented procedures, we have software and machines for that.

[34:33] Quoting Elon Musk on education and Batman movies.

[36:30] Making education exciting.

[40:43] Everyone has something they are really good at and you can earn revenue from that talent.

[43:24] There are really only a couple of IM business models out there, focus on one.