[1:08] Matt reveals the secret he learned almost by accident when he was just starting out.
[4:32] Knowing who your _ _ _ _ _ _ _ is critical to your success.
[7:17] What common factors motivate people?
[7:54] Perception is different from reality and perception is powerful for marketing.
[10:33] Why email open rates are for egos and just worthless.
[12:43] What is an EPC and why is it so damn important for your email marketing success?
[15:30] The perfect email…for the moment at least.
[15:45] Why Matt tests radicals and why you must be testing them too!
[18:09] The secret of subject lines that work...
[20:31] Matt’s super-secret awesome subject line...
[24:19] Knowing your audience and when they are receptive.
[27:03] Paying attention to the right numbers in your email marketing stats.
[29:16] Why testing is important and even more important if your list is small.
[33:00] Why big brands such as ProfitCast are going back to marketing basics.
[36:13] A sneak preview of Matt’s upcoming book.
