[00:42] How mood lighting helps power Syd's day.
[02:11] Syd can remember the first car he sold and who bought it and how much commission he made.
[04:43] How Syd was the first to realize the power of digital marketing and lead generation for the auto industry.
[06:26] Some thought using the internet for sales was cheating and others thought it all to be a fad. Not Syd.
[08:08] Why you shouldn't call it reputation management nor reputation marketing.
[12:17] The lucrative automotive niche.
[19:41] Don't overthink your marketing!
[20:28] Why you need to build your list before anything else.
[22:02] The reason Syd loves cold calling and why he makes so much money with it.
[23:08] What are you afraid of? People will have their opinions.
[25:07] How to avoid spinning out on "Go."
[26:21] Take 100% responsibility if you want control.
[30:46] Successful people are never victims.
[31:01] Your mindset makes the difference.
[40:37] You don't know what you don't know and you don't care about what you don't know about.
[45:09] Keep it simple for your audience.
[46:16] Use "verbal Judo."
