[01:49] Trevor describes how 'SoTellUs' is the only one of its kind on the planet.
[02:30] How SoTellUs knocked the socks off a Google legend.
[08:17] You've got to be very careful incentivizing positive reviews.
[13:23] Why you're gonna need a bigger budget for PPC.
[16:14] Being authentic and real is absolutely key.
[17:59] Video allows people to really experience endorsements/referrals.
[21:02] That's right. And if you don't remember who it was, you'll walk over there and knock on the door and say, Hey, who was it that did your roof? It's referrals, it's how businesses are built.
[23:00] When was the last time you asked for client feedback?
[25:52] It's easy to develop bad habits as you grow.
[26:27] Negative reviews, taken right, help you be better.
[37:26] If you have a solid system which you can teach to salespeople, you can save by hiring less experienced people.
[39:00] Implementing technology and automation is a huge pain, but worth it in the long run.
[40:30] Remembering Friendster...
[44:27] How do you find a the time to be everywhere on social?
[45:14] Common sense marketing.
[48:13] Why buying followers is stupid.
[52:42] You must market in the moment!
