We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.
Timestamp:
01:48 - Meet Sarah Polli
08:57 - Sarah's Thoughts on Cookie Deprecation
14:08 - What Everyone Should Know About Signals and Signal Loss
18:41 - Where to Begin with the Cookie Deprecation
23:22 - Identifying How Things Are Measured
30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution
32:21 - Sarah's Actionable Insight
34:14 - Sarah's Definition of Programmatic Advertising
38:19 - How to Connect with Sarah
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