In this episode, Verena Hubertz, Founder and former Managing Director at Kitchen Stories, shares her learnings from founding her own company at a young age and her experiences in her recent career shift from the startup world into politics. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Verena explains why she believes that brand is more important than ever, both in the B2C and B2B landscape, and why often a company’s approach to data should be data-informed instead of data-driven.