This episode is a little different, because it's not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related.
But it really is.
Larry Altman, a seasoned executive from both the non-profit and for-profit world, shares why he now spends his time giving back to the community.
If you listen for just ten minutes, you'll hear about –
Trends in community involvement for businesses
Why the trends are what they are in these fractured times
How a company benefits by community involvement beyond just the "feel good" nature of giving
Prove it!
Larry shares a story about a marketing firm that gives back and finds great value for the company and its employees.
