PR Powerhouse with Jo Swann

019 What Do Journalists Want?

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Description

We work very closely with journalists - obviously - day to day -and often we introduce national journalists to our entrepreneur clients. Last week we held a VIP meet the media day and I thought I’d share with you some of the feedback we got there as when you’re pitching this kind of info is gold!

 

In this episode hear the top 5 tips from journalists themselves when it comes to pitching content to them. 

These cover:-

  1. Connecting as a human
  2. Having a clear mission but not over selling it
  3. Being specific with your headlines
  4. Being timely and considering deadlines and keywording your email
  5. Trying to give them all the answers
If you're a female entrepreneur with a mission led business, who is ready to get in the press sharing our story or your knowledge then this episode is for you!
 - Get on the waitlist for our Dare to Be Seen PR Accerlator for 2022 https://www.chocolatepr.co.uk/dare-to-be-seen/
- Find out more about our Make Me Famous Mastermind - applications open now https://www.chocolatepr.co.uk/makemefamous/
 

Resources:

Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt

Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/

Follow me on Instagram https://www.instagram.com/jochocpr/

 

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Thanks so much 

Jo