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This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement.
00:28 Terry opens the show.
00:40 Dave introduces this week's topic: PR measurement.
00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement. Note: Alan will be speaking at a CCPRF event tonight.
02:01 Dave introduces 4Q's with Alan Chumley.
07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like.
28:39 Martin introduces this week's -30- segment.
31:42 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Sarah Laister.
