These days, brand expansion isn't just a trend—it's the way to make sure a company not only lasts, but creates a legacy for years to come. This week, special guest Edie Rodriguez, CEO of Crystal, which has parlayed its upscale ocean cruises into a first-of-its-kind "air cruise," kicks off a look at some of the most interesting travel brand expansions coming in 2017 and beyond, including the Four Seasons hotel group getting a custom (and extremely luxe, of course) private jet, and home goods companies like West Elm and Restoration Hardware skipping the middleman to put their own shoppable products into branded hotels.
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