There are so many ways to connect and re-connect ideas and plans. Are you making the connections that will lead to your next growth spurt?
In this episode of the PureReinvention Podcst Rod Crittendon, executive vice president of the Michigan Floral Association shares some winning examples of how he has cultivated connections to help sustain and grow the organization.
QUOTE IT
"We started looking at different ways to keep our association alive and to keep our members active and involved." (6:10)
"Get involved – don't sit in your office with the door closed. Open your door, open your phones…get out, talk to people and embrace it." (16:40)
DIG IN
- About 10 minutes in, Mike asks Rod to elaborate on the importance of having diversified revenue streams in your business./li>
- Rod has some seasoned advice for new executives at 15:35 about how to lead strategic growth.
TAKEAWAYS
- Make sure your products and projects are creating diversified revenue that is invested back into your customer/member experience.
- Look for ways to stay connected to a broad scope of influences and influencers.
- Choose to say yes to new partnerships before you are forced to look for support.
- Once you understand what your marketplace is doing, respond with what your marketplace needs.
- When you can't grow any further on your own, look for stakeholders that will connect you to something greater than its parts.
