Description

PureReinvention Podcast 061

Surprise and delight. A tried-and-true method for keeping your target audience interested in what you have to offer. This podcast guest has weaved that thought process through a 65-plus-year-old family business to keep his customers coming back for more.

Business owner, author and speaker Phil Wrzesinski is the president and CEO of The Toy House, a business started by his grandparents in 1949. In this episode, Phil talks about how he is learning to compete with big-box businesses including online retailers and why team buy-in is so important when executing a vision.

QUOTE IT 
"I have the ability to take hard concepts and make them easy." (4:35)

"If you really want to get your customers to come back...you have to give [them] a little more over the top of what they expected."  (10:05) 

DIG IN

• At 8:05 as Phil describes the unique value his company adds to the marketplace that makes it stand out against his competitors. As you listen, think about what your company does that differs from the competition and why. 
• Make sure you catch Phil's philosophy on getting team buy-in at 11:00. What he says reminds us of one of our favorite bits of advice; begin with the end in mind. 

TAKEAWAYS 

1. To find your unique value proposition, look for your wow factor. 
2. Do what you think you do well, better. 
3. Customers want curated options tailored to their needs. 
4. Allow disruption to give you the space to take ownership of a problem. 
5. Nurture and celebrate your team members' personality traits that sustain, or even better, enhance the company's unique value proposition. 
6. Make your company memorable and share-worthy by giving customers more than they expect.