QUOTE IT
"[Detroit bankruptcy story] 170,000 creditors … 18.5 billion in debt … a pension system that was $3.5 billion underfunded … a service delivery insolvent city." (0:46)
"[Company rebranding] So many things about it branding wise that were difficult." (3:29)
"Our plan now drives how I spend everyday." (5:48)
DIG IN
(1:10) Mining the daunting task and knowing where to start. Identify and reduce one single thing to a picture that others can understand.
(3:47) Less is more. Simplify your message.
(6:22) Streamline expectations with targeted focus.
Tip of the Week
Simplification is vital in your mission and your internal and external communications.
