In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of Mediative), Gord Hotchkiss is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He is also the author of The Buyersphere Project: How Business Buys from Business in a Digital Marketplace. You can find him over at OutOfMyGord.com.