Description

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About this episode (#410):

Jeremy and Jack are back in the studio breaking down a pair of cold outreach messages, including one that went viral on LinkedIn. They explore what worked, what didn't, and how small tweaks in tone and structure can make a big difference in response rates. The episode dives into writing conversational, curiosity-driven messages that actually open doors on LinkedIn.

Key Topics:

• Why starting a cold message with a question can be risky but sometimes effective
• The problem with jargon and why clarity always wins
• How to use the CCQ framework (Compliment, Commonality, Question) to personalize outreach
• Rewriting a LinkedIn message to sound more natural and human
• How to balance curiosity with clarity in a short LinkedIn connection note
• The difference between opening a conversation and selling right away
• How strategy and product positioning tie directly into outreach campaigns

This teardown shows how small writing decisions shape your outreach success. Whether you're writing LinkedIn DMs or cold emails, the goal isn't to pitch, it's to connect.

About the hosts: 

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com