📫 Don't miss the best cold outreach tips, join the newsletter - https://quickmail.com/newsletter
About this episode (#416):
In this episode, Jack convinces Jeremy to go deep on one of the hardest problems in cold outreach: building a list when your buyers are essentially invisible. They unpack how to find prospects who use internal processes like Scrum or cold calling, even when there is no public signal that gives them away. The conversation introduces creative ways to spot indirect clues and build highly valuable lists that most databases simply cannot provide.
Key topics discussed in this episode:
What an "invisible list" is and why it is so hard to build
How to identify buyers who use internal processes that are not public facing
Using job ads, roles, and language as signals of hidden buying intent
Finding prospects through LinkedIn groups, skills, and thought leaders they follow
The "birds and bait" framework for spotting indirect signals that lead to ideal buyers
Mouse and whisker tactics to test for fit without being overly direct
Leveraging partners, implementers, and adjacent tools to access hard-to-reach audiences
Why the hardest lists to build often deliver the highest reply rates
This teardown shows that when a list is difficult to create, it usually means the outreach will perform better. By learning how to spot indirect signals and think creatively, you can build lists that competitors relying on databases will never touch.
About the hosts:
Jack Reamer founded SalesBread.com, the lead generation agency that brings B2B companies 1 lead per day with ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free 15-minute lead generation brainstorm session at https://salesbread.com/contact/.
Jeremy Chatelaine founded QuickMail.com, the most performant cold email platform to get replies thanks to features like Deliverability AI and Advanced Stats. Start your free trial at https://quickmail.com.
