On the heels of BBC Radio One's Big Weekend and KROQ's Weenie Roast, Larry Gifford (@giffordtweet) and Paul Varga (@pvarga) dive into the summer radio events scene. They talk to three radio event pros to find the do's and dont's of radio events.
Paige Nienaber of http://www.cpr-promotions.com/, Keith Goralski of ESPN Radio and Bill Lennert at Bonneville Seattle share their event secrets.
Larry moved from Seattle, WA to Astascadero, CA - and he listened to radio for 1,000 miles. Here's what he heard.
Plus, Dear Radio Stuff. An insightful letter from a fan.