This week Larry Gifford (@giffordtweet) explores GAME CHANGING innovations in radio.
In Seattle, KNDD The End 107.7FM has chopped it's inventory load in half and installed a #2minutepromise that they'll never be away from the music for more than 2 minutes. Brilliant! (00:00-03:24)
In New York, CBS Radio and Lexus are teaming up for branded content. This is just the tip of the iceberg for this kind of collaboration. (03:24-04:13)
And XAPP Media is makign noise with it's new technology which allows listeners to streaming radio to "talk back" to commercials to get more information, special deals, coupons, be connected to a company immediately, download their app. It's ingenious and long overdue. We talk to Frank Raines, co-founder and executive chairman of the company (04:13-19:08)
Graham Mack from Jack FM Hertfordshire ventured to the U.S. for Talkers New York 2014 and filed a special report for Radio Stuff. (19:08-27:06)
Bob Costas, Marv Albert and Peter King offer tips of the trade to young Sportscasters. We listen in on the one day event and chat with STAA CEO John Chelesnik. (27:06-40:38)
World Cup is in full swing. We catch up with Seth Bennett. He's calling action for BBC World Services. We chat with him at half-time of US v. Germany and make him practice his goal calls. He gets a little uncomfortable. (40:38-52:05)
Quick Hits.
NBC's Today Show gets a SiriusXM Channel and Matt Lauer hosts a music show (52:05-54:34)
Smile FM in Capetown, South Africa solicits pictures from listeners and puts them in their TV campagin! (54:34-55:23)
Lost radio recordings of Hank Williams are discovered in a radio station, dusted off and sound great. (55:23-57:04)