It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they go through the Angus Access program for marketing those red angus feeder calves. Plus reports from the Video Royale Sale from Superior Livestock Auction on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 249
The Red Angus Association of America (RAAA) has officially rebranded its longstanding Feeder Calf Certification Program (FCCP) to Angus Access. This change reflects more than just a name update — it marks a strategic evolution in how Red Angus cattle are marketed, verified, and positioned within the beef industry.
Angus Access is the beef industry’s first genetic, age, and source verification program, now modernized for today’s traceability and quality assurance demands. USDA-approved and trusted by Red Angus producers for over 30 years, the program now better aligns with both consumer expectations and industry trends like case-ready beef and private label branding.
Red Angus cattle consistently produce premium Angus beef, a product category in high demand with consumers seeking quality and consistency. The new name, Angus Access, emphasizes the breed’s place within Angus-branded beef programs, helping Red Angus producers gain the recognition — and market share — they deserve.
Originally launched in 1995, the Feeder Calf Certification Program was developed to help Red Angus calves compete with black-hided counterparts and gain access to value-based marketing opportunities. Through USDA-backed verification and the program’s iconic yellow tags, Red Angus calves earned industry-wide recognition for:
Today, over 3.5 million calves have been enrolled in FCCP and its crossbred counterpart, Allied Access. Both programs have helped commercial producers nationwide capture added value through verified genetics and transparent sourcing.
RAAA is ensuring a smooth transition for current users. While existing FCCP tags remain valid through July 1, 2027, starting January 1, 2026, only 840 EID (Electronic Identification) tags will be issued for both Angus Access and Allied Access programs.
Benefits of 840 EID tags include:
Optional visual tags with the Angus Access and Allied Access logos will still be available for producers who value visual ID.
As vertically integrated supply chains become the norm, EID-based verification systems are now expected by many beef processors, including sustainability-driven companies like Sustainable Beef.
Research shows that beef products linked to transparent, verified production practices increase consumer trust by over 80%, driving repeat purchases and stronger brand loyalty.
The Angus Access rebrand is more than a marketing change — it’s a powerful statement of RAAA’s commitment to innovation, data integrity, and producer success. As consumer preferences and retailer demands evolve, Angus Access ensures that Red Angus genetics and the cattlemen behind them are ready to lead the way in transparent, value-driven beef production.
REFERENCE: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/
135,000 head of steers, heifers, bred heifers and cow/calf pairs recently sold through Superior Livestock Auction’s Video Royale at Winnamucca, Nevada. Click Here for complete sale report: https://ranchchannel.com/superior-livestock-auction-video-royale-sale-report-market-summary/
Jim Davis – Superior Livestock Auction Representative
https://superiorlivestock.com/
Follow on Facebook: @SuperiorLivestockAuction
Katie Martin – Director of Communications
Follow on Facebook: @RedAngusAssociationOfAmerica
Mark Vanzee – Livestock, Equine, & Auction Time Expert
https://www.auctiontime.com/
https://www.livestockmarket.com/
https://www.equinemarket.com/
Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime
Kirk Donsbach – Financial Analyst at StoneX
https://www.stonex.com/
Follow on Facebook: @StoneXGroupInc
Shaye Wanner – Host of Casual Cattle Conversation
https://www.casualcattleconversations.com/
Follow on Facebook: @cattleconvos
Have questions or feedback? Feel free to reach out via:
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Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.
Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.
For additional information on industry trends, products, and services, check out these trusted resources:
Allied Genetic Resources: https://alliedgeneticresources.com/
American Gelbvieh Association: https://gelbvieh.org/
Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/
Imogene Ingredients: https://www.imogeneingredients.com/
Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view
Medora Boot: https://medoraboot.com/
RFD-TV: https://www.rfdtv.com/
Rural Radio Network: https://www.ruralradio147.com/
Superior Livestock Auctions: https://superiorlivestock.com/
Transova Genetics: https://transova.com/
Westway Feed Products: https://westwayfeed.com/
Wrangler: https://www.wrangler.com/
Wulf Cattle: https://www.wulfcattle.com/
