For this episode, we welcome Caroline Leblanc, Brand Ambassador and Export Area Manager for Familia Torres in Canada. A graduate in marketing management with sommelier training and WSET Level 3, Caroline also serves as Communications Director for the Canadian Association of Professional Sommeliers and Programme Director for the International Sommelier Association.
Our conversation explores her unconventional journey from early days at the SAQ to representing one of Spain's most historic wine families. Caroline reflects on the evolving role of sommeliers, the importance of education and storytelling in hospitality, and how consumer trends are reshaping the wine market across Canada and beyond.
From Penedès to Priorat, Rioja, Chile and California, she shares the Torres philosophy of innovation rooted in heritage, highlighting the power of wine to connect people, places, and cultures.
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