Y'all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They're showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
Get close up: know your client avatar's age, interests, hobbies and more
Give them something to talk about: capitalize on word-of-mouth referrals
Create touch points: cultivate community with events, programs and socials
Make it easy: have great intro offers, flexible memberships and pricing options
Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio's messaging, products and services. Review and refine your approach in Episode 660.
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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