In her previous corporate job, Sara was responsible for building systems to recruit and retain women and minorities. What she discovered was that the well intentioned efforts of most companies were actually what she now calls the Trifecta of Equality Doom – 1) recruit women, 2) ask them to lean in and 3) give everyone diversity training. Everyone seemed to be doing the same thing even though it wasn't producing results.
With a background in systems, she was frustrated that this business critical problem wasn't being measured, tracked, and improved with data like every other business problem. She wondered why there wasn't a certification that would simply tell people that a particular business was gender equity certified. Why didn't that exist? Who should build it?
It turns out she and her network of colleagues were the perfect ones to tackle this problem and Gender Equity Now was born. Two and a half years later, they've launched the first standardized certification for gender equity – something along the lines of LEED or EnergyStar in other industries – and they have their first certified companies.
In this episode, you'll hear:
TEDx talk: Improving gender parity through corporate accountability
