Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.   

In This Episode: 

• Why a creative brief is a crucial extension of your brand strategy when it's time to implement your marketing plan 
• 10 sections to include in your creative brief 
• Company background 
• Project purpose 
• Advertising objective 
• Ideal audience and insights 
• Brand personality and voice 
• Message priorities 
• Deliverables and format 
• Executional mandatories 
• Schedule 
• Budget