Description

A potential client once asked a really good question as he was reviewing his proposal from Katie: what is not included in the scope of the brand strategy work we will be doing together? Not only is this is a great way to be clear with collaboration in an area of your business that you are less knowledgeable about, but it also helps you understand more precisely what something is by defining what it is not.

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains 3 things that brand strategy does NOT cover.

In This Episode:

• A question a prospective client asked Katie that she finds helpful for any collaboration.
• Why knowing what something is not helps you better understand what it is.
• Why brand strategy is not an in-depth business plan.
• The other business decisions you need to make outside of your brand strategy.
• Why brand strategy informs graphic design, copywriting, and marketing strategy.
• How brand strategy helps in these areas of your business.
• Why brand strategy is not a feasibility study.
• Why every brand needs to learn and change over time.
• How to work with Katie on your brand strategy.

Resources:

• Podcast Ep #45: The 5-Minute Food Business Brand Strategy Formula
• Podcast Ep #86: Developing Your Food Brand's Growth Hypothesis with Elliot Begoun
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Get Your Free Brand Strategy Checkup